1 Understanding the requirements

TechStudio will set up a system that caters for expansion and flexibility in allowing the content of the site to grow. As a part of dynamic development methodology, we identify the following ingredients that make a successful Website. These characteristics can be incorporated into website, to fulfill and enhance the objectives above.

2 Generation of suitable keywords

As per the base keywords of the subject of website, we will generate the set of keywords from the current websites position on the same keyword. The list of keywords will be delivered for the finalization and the final / updated keywords will be taken in use for the promotion. The keywords will be generated for each and every static page of website. On the basis of keywords we will generate the descriptions of each keywords for the META DESCRIPTIONS.

3 Analysis of competition

The keywords needs to be compatible for viewing across a wide range of search engines. We will test every keyword for the possible competition on the major search engines. We can follow the methods of competitor’s web promotion but the search engines latest policies will be taken for the search engine optimization and submission.

4 Pages optimization

After the finalization of steps in 2.1 to 2.3 we will optimize the pages of website as per the keywords. There is the possibility of updating the copy writing and base design of website. For that the website owner company must provide us the FTP rights and the source code of website to change and update it on server.

5 Submission

The website will be submitted to major search engines and internet directories. Additionally, current search engine positioning can be considered and the site will be submitted with key words and placement of same as a consideration.

6 Link building

To provide major benefit to the business, the site should have significant amounts of back links. The working strategy contains the link building for the domain which includes the creation of back links, increasing link popularity, searching the suitable directories and links exchange for the website.

7 Rank Maintenance

TechStudio as per the web promotion company will work for the rank maintenance of the domain. Weekly rank report from the automated software will be provided for client information and updating. The service includes the continuous study of website ranking on major search engines which is possibly containes the updations and editing on website. The owner company must provide the exclusive rights for the same.